Video: 'Perspective', Apple

During my annual scan through of Apple's 'September Event' keynote this week, I was thankful that it's introduction did not elude my wandering cursor. Far more impressive than the seemingly underwhelming iPhone 6 I found to be this; a very sleekly made video titled 'Perspective'. 

As much as I enjoyed its flawless execution; I admire the imagination involved in each of the text reveals (particularly the blue and lens part) - so simple yet so effective.

A customary browse of the YouTube comments, though, may have revealed the video's original inspiration, the triumphant music video for OK Go's 'The Writing's on the Wall'. 

Here's both videos in all their glory. I love the randomness of OK Go's and the elegance and narrative of Apple's.